15 Feb

Zip International Reveal The Books That Successful Entrepreneurs Recommend


Increasing numbers of people are discovering the benefits that being an entrepreneur can bring, but when they first start, it can be difficult to know where to turn. Who has the answers, and who can guide them on the road to success? Finding a business mentor can help, but business books are also a great source of information and inspiration, which is why they’re becoming increasingly popular. London Loves Business recently revealed The books the world’s most successful entrepreneurs read. Here, Zip International reviews the article, and consider the benefits of a good, educational book.

“Reading a good development or business book is like reading personal advice from some of the brightest minds in the business world to date,” said Kai Petrich, director of Zip International. “Books on business are some of the best-selling books of all, which shows just how many people are in business or thinking of entering it. If you’re looking for inspiration on the road to becoming an entrepreneur, then the books on this list are a great place to start.”

The article lists the twelve books in which have been read the most by entrepreneurs this year, no contest as each book is as informative as the other. The first book on the list is dedicated to the business women of today, in a humorous and informative way the book offers advice for females in the workplace and delves into related issues such as the glass ceiling. ‘Bossy Pants’ by Tina Fay,  this book is described as ‘hilarious as well as important’,  a must read for business women.

‘The Innovator’s Dilemma’ by Clayton M Christensen and read by renowned entrepreneur Steve Jobs, this book looks at why most companies miss out on new waves of innovation. It’s unsurprising that this book is a hit among entrepreneurs and managers. Another great title is  ‘Business Adventures‘ by John Brooks, this read is a favorite of genius Bill Gates, as he describes the book to be ‘As much about the strengths and weaknesses of leaders in challenging circumstances as it is about the particulars of one business or another.’

“Great list of books in this article, all of them winners in their own ways,” said managing director Kai Petrich of Zip International. “I particularly related to ‘Business Adventures’ by John Brooks, and I can really see Bill Gates point when he described the content of the book. Entrepreneurs, especially those running start up businesses, have to be prepared to face challenging circumstances, just like every other business, but you must overcome those hurdles in order to reap the big rewards.”

Zip International are direct marketing experts. Their bespoke campaigns help both new and experienced entrepreneurs reach their goals.

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