In today’s economy, nothing puts you in a better financial position than a partnership with peers built on trust. However, many of today’s company owners and directors don’t understand the lost art of courting a partner. Zip Berkeley, a Berkeley marketing firm, explain that once you have set your sight on businesses or professionals, you’d like to partner with you need to court them as you would a partner when building a personal relationship. “In fact,” says Zip Berkeley ’s director and CEO Kai Petrich, “it is the same because you are building a relationship, albeit a professional relationship, that is based on the same principles any personal relationship is built on.”
The first thing Kai Petrich calls attention to is transparency. In any relationship the other person wants to be assured that you are who you say you are. You need to be transparent in all your dealings so that the relationship is rooted in trust. If you can’t trust your partner, who can you trust? That all comes about from being transparent and also from being honest. If you say you are going to do something, then make every effort to do it. Don’t promise the stars and deliver the moon.
“It just doesn’t work that way,” Kai Petrich says. “If you say you can deliver something by Monday of next week, then you had better be sure that you can deliver. Don’t ever make promises you know you can’t keep. Not only is this dishonest but unethical as well and partners will see right through the ruse in no time at all. When you are courting partners, let them see you are who you say you are and that you can do what you say you can do. That’s the basic foundation of any partnership, transparency, and honesty.”
From there Zip Berkeley says you also need to be accessible. No relationship can last if you are never there. If your partners can reach you when they need to and you engage on an open and honest level, you have the beginnings of a stable relationship. From there it blossoms as a profitable relationship based on shared passion.
Kai Petrich asks, “Can you see the likeness to developing personal relationships? Developing relationships with business partners are built on the same principles and if you want that relationship to last you will need to build it on transparency and honesty and be there for them when needed.” With a shared passion you can expect that relationship to grow stronger over time and both will benefit in the end.